OUR STORY
HOW NORTH OF THIRTY BEGAN
Ada Ify and Ejiroghene have known each other since childhood due to the closeness of their families; they maintained their close bond through adulthood. Both Ada and Ejiro enjoy creating experiences for others in different capacities. Ejiro enjoys the art of creating stories in media and entertainment while Ada enjoys creating hospitable experiences for family and friends. Naturally, there was an alignment between the two of them in wanting to create transformative experiences for others; it was just a matter of what medium or vessel they would deliver this through.
In the spring of 2020, Ejiro introduced Ada to a line of candles that she was obsessed with. Ada remembered thinking how uniquely strong and memorable each of the candle scents were and how the candles evoked a sense of relaxation simply through burning them. Given the chaos that was ensuing in the world at the time (e.g., a global pandemic, strict lockdown mandates, a racial reckoning), Ada and Ejiro loved that these candles allowed them to practice self-care by providing a calming and relaxing environment.
It was at that moment they recognized the therapeutic properties candles have in elevating one’s mood and promoting a sense of well being. Ada and Ejiro began to discuss how they could create a similar restorative experience not only for themselves, but for others, and thus, North of Thirty was born.
ABOUT NORTH OF THIRTY
North of Thirty is a luxury and lifestyle candle brand that specializes in creating high quality experiences through candles.
Our philosophy is “Luxury within reach because you deserve it”. Our mission is to create experiences of elegance and great comfort for the everyday person.
Oftentimes, society gate keeps luxurious experiences for the selected few (e.g., those deemed worthy or those who can afford it). But at North of Thirty, we believe everyone, regardless of background or status, deserves access to high quality experiences. We have built a catalogue of products at different sizes and in different bodies of vessels, while maintaining the same quality experience for each product.
Our candles create an immersive experience by including a creamy, coconut soy wax that is blended with a complex arrangement of aromatic scents, infused with essential oils, and hand-poured into a sleek vessel. All of which surrounds a wooden wick that crackles as it burns, reminiscent of wood burning in a fireplace or a campfire. Every aspect of this candle was created with our customers in mind: from the vessel and wax, to the fragrances and the wick, even down to the velvet packaging. We created our products because we believe that high-quality sensory experiences are what our customers deserve. Our goal is that as our customers burn their North of Thirty candle, it will create a soothing, memorable, and relaxing experience.